Five Senses Consulting

In episode one we are giving the essential low-down on how destinations can make it in the world of cruise. We discuss about itinerary planning, port presentations and branding through local myths and stories.

Special Guest speaker is Timothy Littley from Seabourn Cruise Line, presenting in a unique discussion what are the criteria used for selecting a cruise destination and how destinations can influence the itinerary planning decision making process.

In episode two, learn how to prepare a three year cruise strategy and how to create a cruise marketing plan. Next, listen to how to prepare a port presentation and the Shore Excursions Destination Excursion Book. Finally get pointers to ace your B2B meetings with the cruise executives.

In this session learn from our guest speaker Ugo Savino from Carnival Cruise Line how you can impress him as Director of Deployment & Itinerary Planning.

In episode three, you'll learn about the importance of a port web site and social media, how to create an effective exhibition booth and why it is important to develop your story and use the local myths form the characteristics of your destination. Next, see examples of visitor experience enhancement projects and understand the importance of using technology to enhance your messages.

In this session’s curated conversation, watch our guest speaker Arnaldo Zanonato from SilverSea Cruises, as he discusses some of the destinations that stand out to him. Learn what these destinations have done to innovate, and most importantly, go above and beyond for their guests.

In episode four, we discuss about SWOT Analysis for a Port & Destination, Port and destination performance evaluation and setting KPI's, using Secret Shoppers to improve the guest experience and examples of port improvement projects for increasing visibility to the character of your destination.

Chris Martin, Director, from Holland America Group, discusses how to make your port attractive to a line, particularly if they have various vessels' classes and sizes.

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