The company, with its partners, develops and undertakes unique circular promotional Digital Destination Marketing Campaigns through the creation of special Projects based on the #DiscoverX concept where we reverse the usual extroversion tourism strategy that focuses on actions abroad with actions that take place in the destination but targets foreign future visitors.
Implementing this innovative idea every time is linked with the creation of direct marketing/advertising conditions by creating a project that its first phase is realized at the destination (usually within a 4-5 day-visit) and the creation and sharing of digital content through social media to millions of people. The second phase lasts for a whole year with support and further increase of the digital footprint of the campaign. The main goal is: To dramatically increase the digital footprint of the destination on all social media channels as it was captured through the eyes of the professionals we invite every time.
The goal is to create a series of actions and events together with free time that will give all the invited influencers the opportunity to experience in all their five senses the real authentic destination, taste the local recipes, explore the secret places of the destination and live for four days the reality of that destination as a local.
The #DiscoverSyros project is for example the largest Digital Destination marketing program for the island of Syros that has reached 175,000,000 impressions so far and a directly affected audience of over 25,000,000 people worldwide. The Gold Award in the Destination Development category of the 2018 Greek Tourism Awards confirmed the efforts of the entire team that worked to create a measurable result. #DiscoverSyros has succeeded in creating content, sharing stories and moments, reaching millions of people around the world adding a good footprint on the digital world of tourist destinations.
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